Author Archives: Jim K

You are here: Home » Author: "Jim K"

Making Friends With Facebook Advertising: How to Rock Your ROI

Jonathan Sackheim is an online advertising pro and Founder of Grounds for Promotion. We recently asked Jonathan to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Jonathan Sackheim: How digital advertising can compliment SEO to drive leads and sales.
SC: What are some ways that SEOs and marketers can succeed with digital advertising?
JS: Coordinate SEO with digital advertising to help make sure data acquired through SEO efforts such as email addresses and mobile numbers can improve your ad targeting. Furthermore, learnings from SEO such as which content performs best organically can provide assistance for ad optimization, and vice versa.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
JS: Amazing ways to wring the most leads and sales out of Facebook advertising, and how to leverage your SEO work can help.
Join us at SearchCon 2018 to learn more about digital advertising with Jonathan and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

5 Quick Tips For Ranking In Youtube

Holly Starks was recently awarded 2017 SEO Influencer of the year by S.I.A. She is becoming a heavily sought out speaker for how to rank in Youtube quickly and easily. We recently asked Holly to share with us what she believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Holly Starks: Video Marketing and Youtube is the future of SEO. Too many updates are happening with Google. Plus everyone has a smart phone and is pretty much all over Youtube now.
SC: What are some ways that SEOs and marketers can succeed on Youtube?
HS: Really, the only way your not going to succeed is if you don’t put forth the work. Youtube is easy to rank in if you know what you’re doing. But the first stepping stone is making your video and optimizing the initial uploading.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
HS: I’ll give some actionable Youtube tips for easy rankings.
Join us at SearchCon 2018 to learn more about ranking on Youtube with Holly and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

How to Design a Local Listing Strategy for Any Business

Nick Neels is Digital Marketing Director at Dispatch Health, a yearly contributor to Moz’s Local Search Ranking Factors and retired professor. We recently asked Nick to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Nick Neels: With so many opportunities it can be hard to prioritize, so it is crucial to boil down the tactic and prioritize them based on estimated ROI.
SC: What are some ways that SEOs and marketers can succeed at prioritizing SEO tactics?
NN: By taking a step back and leveraging data to build projected returns.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
NN: How to build simple models that will provide tremendous insight into where the biggest opportunity lies.
Join us at SearchCon 2018 to learn more about local listing strategy with Nick and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

I Like Big Data and I Cannot Lie - Advanced Google Analytics

Ashley Peterson is Head of Digital Analytics at Volume Nine. She is Google Analytics Certified. We recently asked Ashley to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Ashley Peterson: Personalization: Know how to play with Voice Search. And, related to that, going beyond simple, text-based optimizations to create great content.
SC: What are some ways that SEOs and marketers can succeed at personalization in search results?
AP: Knowing how to capitalize on data to find your SEO or Digital marketing “sweet spot”. This can be keyword research data to uncover the words or phrases searchers use to find answers to the problems you are working to solve. Or, it can be data from Google Analytics and other tools that show how your site is performing, how users are interacting with it, or other data points that tell us what’s working or not working.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
AP: Advanced Google Analytics – how to use data to tell a story to your clients, or how to use data to drive campaigns.
Join us at SearchCon 2018 to learn more about Advanced Google Analytics with Ashley and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

Conversion Rate Optimization and User Engagement

Greg Ahern is President at Ometrics. We recently asked Greg to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Greg Ahern: Conversion rate optimization and user engagement once on the site.
SC: What are some ways that SEOs and marketers can succeed at CRO?
GA:Think like a user. Imagine a two way conversation instead of a one way conversion (reading).
SC: What is one thing people will learn about during your talk at SearchCon 2018?
GA: CRO engagement with chatbots.
Join us at SearchCon 2018 to learn more about CRO with Greg and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

Turning Things into Query Strings: Structured Data and SEO

Rick Ramos is a Technical SEO Manager at Seer Interactive. We recently asked Rick to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Rick Ramos: Search Engine Result Presentation
SC: What are some ways that SEOs and marketers can succeed at optimizing search results?
RR: Prepare your content for queries on devices with and without screens. Let your content answer user questions quickly, clearly, and use lists and tables to express supporting ideas and data. Lastly, make structured data strategy part of your strategic on-page foundation.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
RR: How much I love structured data.
Join us at SearchCon 2018 to learn more about Structured Data and SEO with Rick and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

Human First SEO and Digital Marketing

Kelly Campbell is an Agency Scaling Consultant at Digital Web Consulting. We recently asked Kelly to share with us what she believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: Kelly, tell us a little bit about you.
KC: I started, scaled and sold a digital agency in New York over the course of 14 years (sold in 2016). The agency was the recipient of several national and international awards for creativity and web technology innovation as well as social responsibility. My greatest accomplishments are not being featured in Forbes, selling two businesses, or being the SEO consultant to Facebook, but that the environment of my former agency fostered a culture of ingenuity, teamwork, social impact, and significant personal and professional growth for each of my team members.
SC: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
KC: Think “human-first” in every aspect of digital marketing and SEO.
SC: What are some ways that SEOs and marketers can succeed at implementing a human-first plan?
KC: When writing and optimizing any web content, focus on intent over high volume keyword phases. Ensuring that content is relevant will always be key—and by that, I mean that it both clearly identifies and solves a pain point for the prospect. (This is especially important with warm email and prospecting/growth hacking.) By providing value first, we begin the most natural form of building trust and a relationship. When it comes to user experience on any site, landing page or application, adopt a human-first mindset over a mobile-first mindset. Move toward conversations instead of forms. User testing via chatbot and AI-based surveys, as well as A/B testing of CTA buttons, headlines, etc. will enable you to find out what’s working best with the respective audience. This shift towards a holistic view of the digital ecosystem—and remembering that B2C and B2B are really H2H—leads to higher conversion rates overall.
SC: What is one thing people will learn about during your talk at SearchCon 2018 for optimizing human-first SEO and marketing?
KC: At the Agency Success Workshop, colleagues will learn to think differently about their approach to conversion optimization, which is really about learning how to humanize the web and lead gen communications.
SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado. Join us to learn more about humanizing digital marketing and SEO with Kelly  and so much more from all of our thought leaders.

The Good, The Bad, and The Ugly Of Running A Digital Agency

Jack Jostes is the President + CEO of Ramblin Jackson, a digital marketing agency based in Boulder, CO that has helped over 200 brick-and-mortar and service area businesses grow their sales with local SEO, website design, and digital marketing since 2009. The author of FOUND: The Local Business Owner’s Guide To Digital Marketing, Jack loves presenting at national and local business conferences. Jack was recently named one of BizWest’s Boulder Valley 40 Under Forty. He enjoys living in Colorado with his wife and two boys, walking a great big hairy dog named Ralph, playing bluegrass mandolin, fly fishing, practicing yoga, and working.

Running a Digital Agency is hard. Learn 6 proven tips to leading a successful agency from Ramblin Jackson CEO Jack Jostes’ 2017 SearchCon presentation of The Good, The Bad, and the Ugly of Running A Digital Agency.

Jack’s presentation was featured on Jason Swenk’s top 10 Marketing Podcast: http://www.ramblinjackson.com/2017/08/25/6-changes-turn-business-around/

We look forward to having Jack on the Agency Success Panel on Wednesday to share his insights from running an agency for the last nine years

PBM - Re-Imagine Moments

SearchCon 2015 Steve RiegelSteve Riegel is Sr. Director CX, Making People Based Marketing Real at Merkle. We recently asked Steve to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Steve Riegel: Personalized Experiences Matter
SC: What are some ways that SEOs and marketers can succeed at personalizing experiences?
SR: Attuning to their audiences across channels and being involved in meaningful moments.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
SR: Understanding motivation on a budget, moment mapping for known and unknown audiences.
Join us at SearchCon 2018 to learn more about personalized experiences with Steve and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.

Leveraging Customer Data

Kent Lewis is President & Founder of Anvil Media, Inc. He is Adjunct Professor at Portland State. And he is Founder, Co-Founder and Past President, SEMpdx. We recently asked Kent to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Kent Lewis: Leveraging customer data (email, CRM, marketing automation databases) to inform content, SEO and other digital strategies.
SC: What are some ways that SEOs and marketers can succeed at optimizing customer data for knowledge graph search results?
KL: Marketers should maximize knowledge and capabilities of existing and future marketing platforms. They can create compelling content that answers questions that trigger knowledge graph results for voice search and position zero.SC: What is one thing people will learn about during your talk at SearchCon 2018 for optimizing knowledge graph results?
KL: At SearchCon, attendees will learn how to optimize existing and future content for position zero and voice search results.
Join us at SearchCon 2018 to learn more about leveraging customer data with Kent and so much more from all of our thought leaders. SearchCon 2018 is April 25th – 27th at Beaver Run Resort in Breckenridge, Colorado.