These industry leaders presented the latest in SEO and digital marketing at SearchCon 2018:
CEO, Visional Marketing
Garret is one of the foremost authorities in “Business Hacking,” methods utilizing negative SEO, standard SEO and Reputation Management SEO, to manipulate search results to affect primarily brand based search results, positively or negatively (think of the implications). Garret has been involved in Internet Marketing and SEO since 1998 and has held numerous top level company positions as CEO, COO, President and CTO in a number of technology and Internet Marketing based companies. He is currently putting most of his time toward Skunk.Tech; an SEO company focused primarily on “Gray Niche” projects.
Greg is a fanatic about conversion rate optimization and lead generation. He is the founder of Ometrics which provides conversion optimization tools and CRO consulting services. Greg has been a successful Internet entrepreneur since 1994 creating businesses from start-up to successful acquisition. He is also a chapter leader of the Denver Digital Analytics Association. Before the internet Greg was an Electrical Engineer and has a BSEE from Northeastern University. When unplugged he can be found climbing and biking in the mountains.
Technical Website Consultant, Not a Robot, LLC
Jamie is a marketing-dev hybrid deftly skilled at solving riddles and overcoming boundaries. She believes good data makes good decisions and that the best way to create a successful site is by meeting the users’ needs through a cross-device experience that makes them feel smart and empowered. Jamie is experienced in SEO and analytics and works to identify precisely targeted areas of opportunity. Jamie is professionally curious, data driven and tenacious in creating strategies that can move the needle in meaningful ways.
Richard has been creating and delivering smart marketing for over 25 years as founder of his digital agency Airways360.com. Smart marketing today means making money by moving minds. Launched in 1989, Airways has delivered countless integrated campaigns for national B2B clients like Peoplesoft, MetLife, IBM, Microsoft, Hewlett-Packard and others. Acting as a strategist and creative director, Richard has generated outstanding ROI conversion performance for noteworthy consumer clients in recent years too. A specialist in content marketing, marketing automation and social marketing for 14 years, Richard has led the challenge of adoption for smarter, more sophisticated 1:1 marketing that rewards the intelligence of your customer.
VP of Ecommerce and Marketing, Photobucket
Todd draws from a diverse set of engineering and marketing experience to create exceptional end-to-end customer experiences. As the Vice President of Ecommerce and Marketing at Photobucket, he leads teams focused on customer acquisition, retention and loyalty marketing. He is highly experienced with connecting product and marketing operations in order to develop profitable B2C and B2B Ecommerce programs. As a former consultant, he specialized developing data-driven strategies and leveraging product management methodologies rooted in agile development in order to create highly disciplined Ecommerce testing and optimization programs. Todd is a frequent speaker on the topics of Ecommerce, web analytics, conversion optimization & website usability, and has worked with a wide variety of clients throughout his career including: National Geographic, Costco, OfficeDepot, Berklee College of Music, HD Radio, Webroot Software, the U.S. Postal Service, U.S. Navy and members of the U.S. Intelligence Community.
Agency Scaling Consultant, Digital Web Consulting
Kelly Campbell owned an award-winning digital marketing agency for 14 years in New York, successfully selling and exiting her firm in 2016. Since then, she’s been consulting with creative agencies across the country to help them scale—by increasing online visibility for lead generation, improving internal communications and productivity, diversifying income streams, and boosting profit margins. She is an SEO Consultant to Facebook for developer-facing properties. And she hosts THRIVE | The Agency Scaler Podcast, a bi-weekly video podcast that helps agency owners discover solutions, balance and growth. (Available at http://agencyscaler.com,
Director of Business Development, Inflow
Forrest started his career as a strategic marketing manager at a full service digital agency over 15 years ago. After building the agency’s strategic marketing department from scratch, he moved on to start his own digital agency focusing on paid online advertising and conversation rate optimization. Several years prior to selling his share of the agency to his partners, Forrest had transitioned from managing and executing client work to sales and business development. Forrest and his partners built a successful agency with nothing more than a $50 a month marketing budget, a stack of business cards and sheer determination. After a successful national speaking tour that generated lots of high end clients, Forrest was named one of the top 40 digital marketing strategists in the US by the Online Marketing Institute. Currently, Forrest is using his multifaceted agency experience to help www.goInflow.com reach the next level of success by leading the agency’s business development, sales and product development initiatives. His efforts in 2017 were integral to the agency having is most profitable year in it’s 11 year history.
President and Co-Founder of RankHammer
Steve Hammer is the President and co-Founder of RankHammer, the 2015 US search awards small agency of the year. Steve is a sought after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve’s experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Steve has held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite e-commerce, Nightclub and Bar Show and Interactive Insights Summit. When he’s not online, he’s likely eating at the best restaurant in town or seeking an exotic bottle of wine.
President + CEO, Ramblin Jackson
Jack Jostes is the President + CEO of Ramblin Jackson, a digital marketing agency based in Boulder, CO that has helped over 200 brick-and-mortar and service area businesses grow their sales with local SEO, website design, and digital marketing since 2009. The author of the upcoming book, Found: How To Build A Thriving Local Business With Digital Marketing, Jack regularly contributes articles to the Local Search Association’s MarketingBitz blog and loves presenting at national and local business conferences. Jack was recently named one of BizWest’s Boulder Valley 40 Under Forty. He enjoys living in Colorado with his wife and two boys, walking a great big hairy dog named Ralph, playing bluegrass mandolin, fly fishing, practicing yoga, and working.
Project Workflow Specialist, Red Rocket Web Specialists
President, Hyper Dog Media
Jim Kreinbrink is the founder and resident SEO expert at Hyper Dog Media. Jim has been programming since he was 10, and creating websites since 1997. That’s why he started optimizing in 1998. He loves computer programming and figuring out ways to get his clients’ websites to outrank their competitors. Before launching his own Search Engine Optimization (SEO) Agency, Jim created web and multimedia projects for a variety of clients and industries. His past and current client list includes companies in the education, technology and human resources industries. Having spent his entire career on the web, Jim understands that delicate balance between SEO strategies that appeal to search engine robots and those that will appeal to human website visitors. Jim founded the Denver SEO Meetup in 2007, a community dedicated to sharing knowledge between the area’s many talented SEOs and digital marketers. The Boulder SEO Meetup followed. Jim is a Yahoo Search Marketing Ambassador and a certified Google AdWords Professional. He is also one of the founding members of the Colorado chapter of SEMPO (Search Engine Marketing Professionals Organization). Jim earned his BS degree from the University of Wyoming.
Director of Earned and Owned at Location3
For nearly a decade, Matt has been a digital marketer focusing on organic search. His experience spans from single location businesses , to the brands you see in every major store or the businesses people drive by every day around the world. His passion for the ever changing search industry has landed him at Location3 where he heads up the strategy for the SEO, Local Search and Content teams where their focus is to partner with clients to increase the online visibility for each and every of their business locations and drive more qualified online traffic from local organic search. If you want to have a beer with Matt, you can toast him along with other local SEO folks once a month at #SEObeers. Details can be found @SEObeers on Twitter
Senior Digital Marketing Consultant, TKL Consulting
Tyler is a senior digital marketing strategist with over 7 years of experience – he has had success with various methodologies, to create, launch, and evaluate paid search, SEO, display, content marketing, social media and various marketing automation based initiatives.
President, SEO Hog
Cade Lee is the President and founder at SEO Hog. Cade has been involved with sales and marketing since 1996 when he started his career at Dean Witter and excelled to become an Associate Broker at the firm. Since his time with Dean Witter, Cade has always focused on how to best grow business. In early 2002 Cade started a local mortgage company in Denver and he quickly learned to not only build his own website, but how to market that site and get into the top of the search engines for relevant search terms. Cade has over 20 years of real life business experience. His philosophy takes into account the “big picture”. When so many internet marketing professionals are focused on increasing rankings or traffic, Cade believes the focus should only be on the client’s end goal or desired result.
President, Anvil Media Inc.
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop.
Owner, Blue Skies Marketing
Laurie Macomber is the owner of Blue Skies Marketing, a stand-out SEO and Content Marketing firm based in Fort Collins, CO and from NY, NY. That boutique firm has been making businesses ‘found and profound’ for the last 11 years. If you need help with SEO Copywriting, exacting Keyword Research and intelligent Content Planning and Publishing, these are the pros to make every day sunny and 72 degrees, no matter what Al Roker says!
Digital Marketing Director, DispatchHealth
Nick Neels is the Digital Marketing Director at DispatchHealth, a premier provider of mobile and virtual healthcare. Nick specializes in scaling enterprise business solutions for brands ranging from 50 to over 15,000 locations. Over the years, Nick has served as a direct liaison to Google for their digital marketing products, has been a yearly contributor to Moz’s Local Search Ranking Factors and taught as Adjunct Professor of Digital Marketing at the Daniels College of Business, University of Denver. Follow him on Twitter @nickneels.
Head of Digital Analytics, Volume Nine
A Colorado native, Ashley got her MBA in Marketing from the University of Denver. Ashley started her marketing career at Vail Resorts Inc. She has been with Volume Nine for 4 years, and been in the digital marketing industry for several more on top of that. With the rare mix of being both a creative & analytical thinker, Ashley has transformed the way Volume Nine collects, analyzes and designs creative campaigns or digital marketing strategies around data. Da-to-day, Ashley runs the data analysis team at Volume Nine, as well as conducts a large number of Google Analytics trainings each year. When she’s not crunching numbers or mentoring a team member, you’ll find Ashley outdoors either dominating moguls or crushing her opponents in a pickup game of literally any sport.
Technical SEO Manager, Seer Interactive
Rick is a holistic internet marketing professional with over sixteen years of web publishing experience. He has ten years of hands-on digital marketing experience, using both paid and organic methods; such as SEO, social media, content strategy, marketing automation and paid digital advertising. Rick has eight years of strategic SEO experience, with a focus on technical SEO. He also has seven years of website management experience, with a focus on eCommerce, two years of content marketing experience and a genuine passion for inbound marketing.
Director, Digital Marketing Solutions, Merkle
Steve has over 20 years of expertise to establish his belief that marketing is simple; it’s just the tactics that make it seem complex. Steve restores simplicity and clarity to his clients’ digital marketing strategies by tying vision to action. His purpose-driven consultative approach helps clients plan, execute and optimize the right digital marketing efforts to transform their business. Prior to joining Merkle, Steve co-founded Denver’s B2B digital marketing agency Faction Media and proceeded to fill three critical roles: as director of search marketing, director of insights and analytics and as partner. Steve ultimately helped Faction Media grow from startup to $10 million in revenue in just five years.
Founder, Grounds for Promotion
After 14 years of marketing at digital agencies and client-side, in 2012 Jonathan launched Grounds for Promotion, a digital marketing agency out of Boulder, Colorado. Grounds for Promotion specializes in online advertising including SEM/PPC, Facebook, LinkedIn, display, and SEO. Clients include Life Time Events, USA Swimming, and Hero DVO, and great local agencies. Jonathan and his team love helping clients do as much as possible with their budget.
Digital Marketing Director, Boundless Immigration
Everett Sizemore has been involved in the SEO and eCommerce industries since the 1990s. A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore had hoped to land a job as a reporter, but instead learned the ins-and-outs of SEO as a copywriter for Associated Content – now the Yahoo! Publisher Network. Everett has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence — and was a guest lecturer for the Internet marketing class at University of Denver in 2008 and 2009. He has written for Search Engine Journal, Moz.com, SEO ROI and many other industry publications, and has been interviewed by Full Sail University, Business Consulting Buzz, and several other marketing industry websites.
Owner, Marketing Genius
Holly Starks is a leader in the Video Marketing Industry. At the end of 2016, She had 3.5 millon live streamed video’s ranking in youtube. She has close to 150,000 Youtube Accounts, and in some circles has been dubbed ‘The Youtube Queen’. Holly is renowned as both an online and offline marketer and hosts several live events and bootcamps through out the year helping other marketers reach their full potential in Video Marketing. She was also recently awarded one of the Top SEO Influencers in 2017. She has spoke at Vidsummit, Local Client Takeover, SEO Rockstars and recently returned from Chiang Mai SEO Conference 2017 in Thailand. She is excited to return to Thailand in 2018 and speak on the main stage.
Senior Director of Ecommerce, Gray Line Worldwide
Monica Valdez is an experienced, passionate, and results-driven digital marketing leader. As Senior Director of Ecommerce at Gray Line Worldwide, Ms.Valdez is responsible for the strategic direction and daily execution for GrayLine.com, ensuring continued revenue growth and success through all online channels. As part of her commitment to professional development and community involvement, Ms. Valdez participates in a variety of professional and educational opportunities. She is an active member of the Business Marketing Association and is a co-organizer of both the Denver and Boulder SEO Meetup groups. She is also an adviser and mentor to students at CU’s Leeds Business School. Her passions outside of marketing include travel, cooking, art and finding forever homes for rescued golden retrievers.