Greg is a fanatic about conversion rate optimization and lead generation. He is the founder of Ometrics which provides conversion optimization tools and CRO consulting services. Greg has been a successful Internet entrepreneur since 1994 creating businesses from start-up to successful acquisition. He is also a chapter leader of the Denver Digital Analytics Association. Before the internet, Greg was an Electrical Engineer and has a BSEE from Northeastern University. When unplugged he can be found climbing and biking in the mountains.