SEO Content Strategist Maddy Osman went through Google’s Quality Rater Guidelines (all 168 pages) so you don’t have to. The Quality Rater Guidelines provide insight into why certain content ranks better than others on Google, acting as a manual check on the search algorithm.
We’ll go through what you need to know about these guidelines, including insights about the most recent update. Then, we’ll talk about how to optimize your website content accordingly to better reach your target audience through search.