Mark Kutowy

Mark Kutowy is a seasoned sales transformation expert with over 25 years of experience in the digital agency sector. His career spans from founding his own digital agency in the late 1990s to leading revenue growth for some of Colorado’s most prominent agencies. Mark’s expertise lies in integrating and optimizing sales systems across diverse agency environments, including those in the private equity space. He has a proven track record of implementing effective sales methodologies such as BANT qualification, Sandler Selling, Challenger Sale, and Conversations that Win the Complex Sale. Mark’s approach combines time-tested sales strategies with cutting-edge technologies, as evidenced by his early adoption of AI in sales processes since 2019. His recent partnership with iMark Infotech, a 400-person Indian agency, demonstrates his commitment to leveraging global resources for enhanced sales performance.

Mark’s current focus is on helping businesses maximize their sales potential and improve client retention. His strategy emphasizes two key factors: first, defining and targeting the Ideal Client Profile through Account Based Marketing, and second, developing sales processes that effectively identify and respond to potential red flags. This approach ensures that business development teams are incentivized to pursue the right clients, not just those with available budgets. Mark offers solutions for monetizing turndown opportunities, optimizing Cost of Goods Sold (COGS) through international collaboration, and implementing AI-driven enhancements to sales processes. His unique blend of extensive sales experience and technological insight positions him as a valuable resource for businesses looking to bridge the gap between traditional sales practices and the AI-driven future of sales and marketing.