How to Design a Local Listing Strategy for Any Business

Nick Neels is Digital Marketing Director at Dispatch Health, a yearly contributor to Moz’s Local Search Ranking Factors and retired professor. We recently asked Nick to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.

SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Nick Neels: With so many opportunities it can be hard to prioritize, so it is crucial to boil down the tactic and prioritize them based on estimated ROI.

SC: What are some ways that SEOs and marketers can succeed at prioritizing SEO tactics?
NN: By taking a step back and leveraging data to build projected returns.

SC: What is one thing people will learn about during your talk at SearchCon 2018?
NN: How to build simple models that will provide tremendous insight into where the biggest opportunity lies.