Holly Starks was recently awarded 2017 SEO Influencer of the year by S.I.A. She is becoming a heavily sought out speaker for how to rank in YouTube quickly and easily. We recently asked Holly to share with us what she believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Holly Starks: Video Marketing and YouTube is the future of SEO. Too many updates are happening with Google. Plus everyone has a smart phone and is pretty much all over YouTube now.
SC: What are some ways that SEOs and marketers can succeed on YouTube?
HS: Really, the only way your not going to succeed is if you don’t put forth the work. YouTube is easy to rank in if you know what you’re doing. But the first stepping stone is making your video and optimizing the initial uploading.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
HS: I’ll give some actionable YouTube tips for easy rankings.