Steve Riegel is Sr. Director CX, Making People Based Marketing Real at Merkle. We recently asked Steve to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Steve Riegel: Personalized Experiences Matter
SC: What are some ways that SEOs and marketers can succeed at personalizing experiences?
SR: Attuning to their audiences across channels and being involved in meaningful moments.
SC: What is one thing people will learn about during your talk at SearchCon 2018?
SR: Understanding motivation on a budget, moment mapping for known and unknown audiences.