Conversion Rate Optimization and User Engagement

Greg Ahern is President at Ometrics. We recently asked Greg to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.

SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Greg Ahern: Conversion rate optimization and user engagement once on the site.

SC: What are some ways that SEOs and marketers can succeed at CRO?
GA:Think like a user. Imagine a two way conversation instead of a one way conversion (reading).

SC: What is one thing people will learn about during your talk at SearchCon 2018?
GA: CRO engagement with chatbots.