Greg Ahern is President at Ometrics. We recently asked Greg to share with us what he believes will help businesses succeed in SEO and digital marketing in 2018.
SearchCon: What do you see as the most important strategy to understand and focus on in the realm of SEO and digital marketing in 2018?
Greg Ahern: Conversion rate optimization and user engagement once on the site.
SC: What are some ways that SEOs and marketers can succeed at CRO?
GA:Think like a user. Imagine a two way conversation instead of a one way conversion (reading).
SC: What is one thing people will learn about during your talk at SearchCon 2018?
GA: CRO engagement with chatbots.